Markets: Sweden to Australia to Asia
Scope: Export facilitation, distributor alignment, on-premise strategy
Union Trading House partnered with Bonalumi Bottlers, a Sweden-based spirits producer, to support international expansion beyond its domestic and European footprint.
The engagement began with an export readiness review, focusing on production capacity, documentation standards, and destination market compliance. Union Trading House coordinated distributor introductions in Australia, prioritising partners with strong premium on-premise reach rather than broad off-trade exposure.
We worked alongside Bonalumi’s internal team to align brand positioning with hospitality expectations, ensuring early placements were controlled, credible, and commercially sustainable. This staged approach allowed the brand to establish presence before exploring broader regional expansion into select Asian markets. The result was a disciplined market entry supported by aligned distribution partners, consistent supply execution, and a clear pathway for scale without brand dilution.