Markets: Asia to Europe
Scope: Market entry strategy, distributor matching, on-trade placement
Northshore Spirits Group partnered with Union Trading House to support European market entry for a curated portfolio of small-batch spirits.
Union Trading House assisted with market selection and distributor matching, focusing on specialist partners with strong on-trade credibility. Initial placements were prioritised in premium hospitality venues to establish brand credibility prior to any broader rollout.
The engagement emphasised controlled expansion, ensuring each brand within the portfolio retained its identity and positioning. Union Trading House supported commercial structuring and early market feedback loops to inform future growth decisions.
The outcome was early traction in select European markets with a clear foundation for sustainable expansion.